On this week’s version of Chit Chat Tuesday we meet up with the model co-founder and co-owner of LRDM Petits Valery van der Meer.
LRDM petits® is a child & youngsters’s clothes model from Netherlands, catering youngsters from new child as much as dimension 10-12y, based by Valery van Der Meer and Flooring Groeneveld.
The magic unfolds inside the partitions of their Amsterdam head workplace, the place each sew and element is conceived with a dedication to premium high quality. What units LRDM petits® aside is their unique prints, every a masterpiece hand-painted to perfection. This dedication ensures a singular signature, all the time contemplating the consolation of the little ones and the pleasant chance of passing on these clothes from little one to little one. Each cloth chosen undergoes a meticulous choice course of, guaranteeing not simply consolation, however a lovable expertise for kids who enjoy carrying and taking part in in LRDM petits® types, all whereas exuding a incredible appeal. Every assortment consists of strong colours that completely complement the handcrafted prints, providing countless mix-and-match potentialities for any event.
LRDM petits® isn’t nearly trend; it’s a dedication to the planet and its individuals. Their dedication shines by the usage of sustainable materials and collaboration with producers who share their imaginative and prescient. The consequence? Sturdy, snug, and high-quality collections designed to face the check of time and be handed on from one technology to the subsequent. It’s a narrative of trend with a goal, echoing by the threads of LRDM petits®
Uncover new FW 24-25 assortment at Playtime Paris BOOTH H30
Go to LRDM Petits web site www.lrdmpetits.com
instagram account @LRDMpetits
Scroll all the way down to learn this week’s Chit Chat Tuesday interview with co-designer and model co-owner of LRDM Petits Valery van der Meer…
Inform us about your model, LRDM Petits. What units it aside on this planet of children’ trend?
Valery: LRDM petits is a Longterm, Romantic, Sturdy, and Magical model. In a world filled with traits, LRDM Petits strives to maintain designs timeless, elegant, romantic, and sturdy, paying shut consideration to all particulars. The designs all the time have that one thing additional, making them particular and really recognizable. Whereas maintaining a tally of traits, we imagine our collections, designs, and premium high quality materials by no means exit of fashion. Moreover, we intention to be refreshing, with a transparent handwriting seen in all collections. All prints used are completely hand-painted for LRDM Petits. We emphasizes making children really feel wonderful and cozy, encouraging them to go on their garments to a different little one, whether or not a sibling, a buddy, or a charity.
Inform us your story, how it began?
Valery: For me, the LRDM Petits story started with my journey into motherhood. Regardless of graduating from legislation faculty, the position of being a mother to 3 children sparked a rising curiosity in children’ trend. My daughter Elle, who used to mannequin for a number of manufacturers, fueled my ongoing quest for high-quality, stunning, and timeless garments that I might go on from little one to little one. Crafting the proper combos with the garments she acquired as items from manufacturers proved to be a problem, main me to typically have items handmade for her. The quite a few compliments about her type impressed me to start out my very own model, encompassing all of the points I deemed necessary.
From the very starting, I knew I wished to embark on this journey with Flooring, the co-owner of LRDM petits, whom I met by a mutual buddy. Flooring shared the dream of making a children’ trend model, backed by her background in design and commencement from the Amsterdam Vogue Institute. Together with her expertise as a designer and a eager eye for particulars, quite a few conferences, and collaborative brainstorming, we launched into our journey into the world of kids’s trend collectively.
The place do you normally supply your design inspiration for LRDM Petits? Are there particular themes or components that persistently affect your creations?
Valery: Flooring and I each journey quite a bit, getting impressed by different nations and their cultures. We additionally discover inspiration in small issues like illustrations in books, observing children discovering stunning treasures in nature, and the drawings they create. The purpose is all the time to know what makes them really feel pleased and cozy, translating these points into LRDM Petits designs. Flooring, being inventive, builds whole matching collections primarily based on these inspirations.
What motivated you to start out designing clothes particularly for kids underneath the LRDM Petits model? Are there distinctive challenges or joys in working with youngsters’s trend?
Valery: Proper from the beginning, we had been on the identical web page when it comes to designs. We wished to create collections that had been recognizable as LRDM petits, with small particulars recurring each season, or particular colours, prints, and buttons. Our motivation is to make children and their dad and mom pleased in our garments. Working with youngsters brings nice pleasure; they’re pure and all the time give their trustworthy opinion. It’s additionally rewarding to satisfy many beautiful individuals. In fact, there are challenges within the fast-paced world, aiming to not overproduce and to be sustainable. We repeatedly educate ourselves on these topics.
You’ll current your new assortment at Playtime Paris in the long run of January. May you share your private favourite piece from the LRDM Petits Fall/Winter 2024/2025 assortment and the story behind it?
Valery: It’s laborious to choose only one favourite, as our assortment is all about combos. Nevertheless, if I need to select, it could be our knitted cardigan with coronary heart buttons for ladies. This piece embodies the essence of LRDM petits type—snug, mushy, luxurious. The inspiration for this cardigan traces again to a knitted cardigan Flooring used to put on as a baby, which was crafted for her. She held onto it for her personal daughter, and we determined to infuse it with a LRDM contact and embody it within the assortment. The selection of coronary heart buttons serves as an emblem to indicate children they’re liked.
For boys, my high decide is certainly the reversible teddy jacket; it’s a must have for my part. My two sons adore carrying bomber jackets, and we included one within the present SS24 assortment, which turned a best-seller over the last Playtime version. We aimed to copy the identical mannequin however improve it with an additional heat and cozy really feel for winter, utilizing the softest teddy cloth. The concept of getting one jacket that may be worn in two methods provides a pleasant contact for fogeys.
How would you describe your private type? Does it affect your designs for LRDM Petits?
Valery: My private type can differ a bit in winter and summer season. I choose extra romantic types in summer season and the casual-chic look in winter. Each different season, we launch a restricted version type for girls underneath Atelier LRDM, reflecting precisely what I like.
Who’re your type icons, each previous and current, and the way do they encourage your work for LRDM Petits?
Valery: That’s such a pleasant query! 🙂 Presently, I actually admire Sofia Richie’s type—elegant, timeless, and opulent materials. These components resonate with what I like for LRDM petits. Up to now, my particular type icon is Jackie Kennedy.
May you share your favourite cultural journal publications and any must-listen podcasts that affect your perspective or work at LRDM Petits?
Valery: By way of cultural magazines, we love studying publications like Milk journal, which is wealthy with beautiful details about the children’ trend business. Moreover, a podcast that I discover very satisfying to hearken to is The Little Type File podcast.
What’s your favourite household vacation spot?
Valery: My all-time favourite household vacation spot is Namibia. Its breathtaking magnificence permits you to actually dwell within the second. The earthy tones, wildlife, and individuals are extremely inspiring. The tranquility there creates the proper surroundings for my creativity to stream.
The place do you envision LRDM Petits in 5 years? Any thrilling plans or developments on the horizon for the model? Tasks?
Valery: Within the subsequent 5 years, we envision LRDM Petits rising into one of many well-known children’ trend manufacturers, emphasizing high quality alongside our distinctive designs. Within the close to future, thrilling advertising initiatives are within the pipeline, and we’re contemplating a pleasant pop-up. Now we have quite a few thrilling initiatives in thoughts for the long run. At the moment, we’re experiencing vital progress in new markets just like the US, and in 5 years, we anticipate our model increasing even additional, reaching new nations, and fostering long-term, shut relationships with native and worldwide accomplice shops.
Wanting forward, we’ve got quite a few wonderful plans for LRDM Petits, inviting individuals to hitch the LRDM Petits world with us. Moreover, we plan to develop our Atelier LRDM label, designing girls’s garments on a bigger scale. Giving again stays an important side for us as we proceed to develop as a model.
How do you view social media, particularly platforms like Instagram, within the context of LRDM Petits? Is it a supply of affection, hate, or a mixture of each? May you elaborate in your perspective?
Valery: We view social media, particularly platforms like Instagram, as a robust software that enables us to attach with individuals everywhere in the world. Our model wouldn’t be the place it’s immediately with out social media. We love how we are able to meet prospects and retailers from numerous nations each day, serving to our model develop internationally. Nevertheless, on a private observe, I acknowledge the opposite aspect as effectively. Social media can have a big impression, particularly on the youthful technology. Whereas our model is all about spreading love and kindness, social media is commonly used otherwise. I hope sooner or later there might be a platform primarily based on the identical connection however extra centered round love and kindness.
Uncover new FW 24-25 assortment at Playtime Paris BOOTH H30
Go to LRDM Petits web site www.lrdmpetits.com
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