John Richmond is a real vogue icon whose affect spans a long time and who really wants no introduction. Born in Manchester, Richmond’s journey took him from his hometown to London, and ultimately to Milan, the place he pursued his dream of changing into a clothier. He rapidly made a reputation for himself by launching his personal assortment and collaborating with famend manufacturers. By 1987, Richmond had established his namesake model, providing three strains: John Richmond, Richmond X, and Richmond Denim. His iconic “Destroy” vary grew to become extremely collectible within the Nineteen Nineties, and his deep ties to the rock music trade led him to decorate a few of the largest stars, together with Madonna, David Bowie, Mick Jagger, and Girl Gaga. In 2007, Richmond expanded into kids’s vogue, mixing his signature rock-and-roll model with playful, youthful designs. We had the distinction of sitting down with John Richmond to debate his unimaginable journey, his inspirations, and the thrilling work he’s doing in children’ vogue as we speak.
JS: Are you able to inform us a bit about your journey in vogue and what led you so as to add a children’ line to your portfolio?
JR: My first enterprise into children was a few years in the past when my very own kids have been born. I might make leather-based jackets for them or particular items. Many mates then began asking if I might do the identical for his or her children. The primary full assortment for teenagers was round 2007. It was straightforward and numerous enjoyable to take the JR model and put it right into a children’ assortment.
JS: What impressed you to create a children’ assortment? Have been there particular experiences or influences?
JR: It appeared a pure development to enterprise into making a children’ assortment. I at all times had my very own children as reference factors.
JS: How does designing for kids differ from designing for adults? What are some distinctive challenges and joys you’ve encountered?
JR: Designing is identical course of whether or not it’s adults or kids—you must create one thing fascinating, fascinating, and related. The photoshoots with children are at all times numerous enjoyable as a result of you’ll be able to play much more.
JS: Are you able to stroll us via your design course of for the children’ assortment?
JR: Designing the children’ assortment is completed on the again of the grownup assortment. Iconic items, new seasonal shapes, and prints are all utilized in some type. You possibly can play much more with scale in children’ designs, though there are totally different wants and necessities.
JS: How does your children’ assortment mirror your signature model out of your grownup vogue line? Are there parts that carry over or are reinterpreted for a youthful viewers?
JR: I exploit the identical inspiration that I collect for the grownup assortment however can play with it extra. I knew what my very own children needed to put on, and I might typically use them within the promoting.
JS: What are some standout items from the gathering that you simply’re notably enthusiastic about? Why?
JR: A number of mother and father inform me that their children’ favourite piece of clothes is JR. It’s a pleasant feeling to know that somebody loves what you do, particularly kids, as they aren’t influenced by what they’ve learn or are instructed.
JS: How do you retain up to date with developments for the youthful technology to make your assortment interesting?
JR: There isn’t a giant hole between grownup developments and youngsters’ developments. Children are so up-to-date with what’s happening now. Social media makes it in order that if something is stylish, everybody is aware of about it instantly. I even have a 13-year-old boy, so I’m very conscious of what he and his mates are into. Social media has made it very straightforward to maintain updated, nevertheless it has additionally created much more work for me. Nonetheless, it’s essential to have communication and reference to those who have an curiosity in JOHN RICHMOND Children.
JS: What recommendation would you give to younger designers who’re searching for their approach into the style trade?
JR: The one recommendation I might give anybody going into any trade is to do what your coronary heart tells you. In case you are in your factor in what you do, it’s not work—it’s love.
JS: To what do you attribute your success?
JR: Clearly, laborious work has at all times been an essential factor, however I like what I do, and that is what has most likely pushed every thing. And a little bit little bit of luck—proper place, proper time.
JS: Who’s your vogue icon, previous or current?
JR: The primary album I purchased was David Bowie’s Ziggy Stardust. Like a lot of my technology, he was like a god that we adopted. I used to be impressed by his model, music, angle, and fixed evolution. He’s for sure my vogue icon
JS: What’s your favourite place on the earth?
JR: There are such a lot of favourite locations—an unimaginable query. The primary time I went to London once I was 12 or the primary time I went to New York have been particular and spectacular moments.
JS: What do you concentrate on Junior Model?
JR: It’s at all times fascinating to see how children take model and make it their very own. Junior Model has a giant neighborhood of people who find themselves genuinely focused on children’ vogue, and it’s nice to see such engagement and fervour within the trade.
See extra JOHN RICHMOND children options on Junior Model right here
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